Is your car totaled and your house on fire?
Insurance Right at Your Fingertips
a promotional video for an online insurance provider
Insurance Right at Your Fingertips
a promotional video for an online insurance provider
Project Summary
Objective:
The objective was to create a series of promotional videos to cover all the insurance services the brand has to offer on their online app.
The message was to convey how easy it is to get over your unfortunate accidents with just a few clicks on the app and to convey the supportive nature of the insurance company.
Process:
We decided to make the subject matter slightly softer by exaggerating the accidents and unfortunate events throughout the series since insurance for car and house accidents is a sensitive topic. And to make it more relatable to the audience and suitable for a lengthy series of motion graphics targeted for social platforms, we wanted to choose a more flat-designed style frame and move away from flashy and flamboyant illustrations.
Instead of a narration we decided to go with a more hip-hop style jingle for the series. it compliments the more simple style frame we chose and carries on with the positive vibe the whole series we wanted to have.
Result:
We produced five episodes for the series, two of which are showcased here. We hope we were able to convey in the story that the character has peace of mind despite his misfortunes because he knows he is in good hands thanks to the support of his insurance company of choice and the ease of use of their application, which allows the character to cover the costs with just a few clicks.
The objective was to create a series of promotional videos to cover all the insurance services the brand has to offer on their online app.
The message was to convey how easy it is to get over your unfortunate accidents with just a few clicks on the app and to convey the supportive nature of the insurance company.
Process:
We decided to make the subject matter slightly softer by exaggerating the accidents and unfortunate events throughout the series since insurance for car and house accidents is a sensitive topic. And to make it more relatable to the audience and suitable for a lengthy series of motion graphics targeted for social platforms, we wanted to choose a more flat-designed style frame and move away from flashy and flamboyant illustrations.
Instead of a narration we decided to go with a more hip-hop style jingle for the series. it compliments the more simple style frame we chose and carries on with the positive vibe the whole series we wanted to have.
Result:
We produced five episodes for the series, two of which are showcased here. We hope we were able to convey in the story that the character has peace of mind despite his misfortunes because he knows he is in good hands thanks to the support of his insurance company of choice and the ease of use of their application, which allows the character to cover the costs with just a few clicks.
We got positive feedback from the audience and the client. Which is more than what a creative team can ask for <3.
Episode one
Frame one: an unpleasant car accident occurs (car insurance episode)
Frame two: the character is comfortable and smiling as he sits in the comfort of his own home, taking care of the accident's charges on his phone using the insurance app, and he is positive that everything will be alright.
Frame three: we have the character in his car fixed back on the road.
Frame two: the character is comfortable and smiling as he sits in the comfort of his own home, taking care of the accident's charges on his phone using the insurance app, and he is positive that everything will be alright.
Frame three: we have the character in his car fixed back on the road.
Episode Two
Frame one: When she returns home, the house is aflame. Notice how she doesn't seem affected by the incident since she knows her insurance company will handle everything (House insurance episode).
Frame two: The jingle in this frame is discussing all the different insurances their audience may have while emphasizing that she need not worry about the burnt furniture in the house as she taps on her tablet.
Frame three: She is sipping tea and gazing out the window of a newly renovated home.
Frame two: The jingle in this frame is discussing all the different insurances their audience may have while emphasizing that she need not worry about the burnt furniture in the house as she taps on her tablet.
Frame three: She is sipping tea and gazing out the window of a newly renovated home.
Music / Rhymes
We tried to keep the series short on the visual side of things and punchy with the bouncy vocals, so they could have a strong effect as a long series.
lyrics are in Persian (Farsi), the lyrics are stated from the character's perspective in episodes one and two. He says that he is in a bit of a pickle, but he has no worries and hops on the app. By the end of the lyrics in both episodes, it mentions all the other insurance types that are offered on the application.
Here are the sound tracks separately presented.
FYI, yes, we can make beats, we are cool that way! :)
lyrics are in Persian (Farsi), the lyrics are stated from the character's perspective in episodes one and two. He says that he is in a bit of a pickle, but he has no worries and hops on the app. By the end of the lyrics in both episodes, it mentions all the other insurance types that are offered on the application.
Here are the sound tracks separately presented.
FYI, yes, we can make beats, we are cool that way! :)
Motion & Design Progress
Layer, Layer, Ai on Fire
Layer, Layer, Ai on Fire
CREDITS
Thank you for taking the time to go through this project <3. We hope you enjoyed it.
The End
